Public Relations expert advocates training, certification of PR practitioners
A Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and institute professionalism in the discipline.
Mr. Anyaegbudike, who is the External Communication Coordinator, Chevron Nigeria Limited gave the indication while delivering a lecture on “Developing a brand in a hostile environment – Brand building as a PR tool” at a workshop organized by the Nigerian Institute of Public Relations, (NIPR) FCT Abuja chapter as part of their 2018 conference and Annual General Meeting.
He quoted the Chartered Institute of Public Relations (CIPR) as defining PR is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior adding that it is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
He said that PR is a fundamental aspect of brand building, as it encapsulates the essence of reputation and relationship building which are critical for performance of any organization or company.
Using copious examples from the product and service marketing perspectives, he emphasized that organizations can build their brands if they leverage the value of research, build brand awareness, leverage digital marketing/social media and develop strong company culture.
He also advised corporate organizations to sustain the customer promise, build trust, embrace innovation beyond the familiar and train company’s executives and spokespersons.
“Companies should strive for innovations. As famously accentuated by Peter F. Drucker: Business has only two functions — marketing and innovation and innovation is potent to enhance brand personality if managed justly,” he stated.
Mr. Anyaegbudike noted that branding building is a discipline process and brands should be ingrained with quality, promise, authenticity, trust, value and other characteristics.
According to him, branding involves analytical, prescriptive and futuristic approach to business development and therefore require PR practitioners to possess high leadership propensity, mental vitality, finesse dexterity and intellectual curiosity
About author
You might also like
Chevron MD chairs 2019 PRSG-Richardson health, security forum
Speaks on Climate Change The Chairman/Managing Director, Chevron Nigeria Limited (CNL), Jeff Ewing, on Tuesday, September 17, 2019 chaired the 2019 edition of the PRSG-Richardson Health, Safety, Security and the
FUNAAB lays foundation for community police station
The Federal University of Agriculture, Abeokuta, Ogun State has laid the foundation for the institution’s Adjoining Communities Police Station, to forestall the lingering cases of theft and burglary within the
Participatory partnerships can stop oil theft, pipeline vandalism
Chevron GM, Esimaje Brikinn tells how in panel discussion Brikinn The General Manager, Policy, Government and Public Affairs, (PGPA), Mr. Esimaje Brikinn has emphasized the value of participatory partnerships in
0 Comments
No Comments Yet!
You can be first to comment this post!